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We partnered up with HUGO to provide a unique live experience by marrying the high fashion with local indie music. With the goal of increasing visibility of the brand and artiste in mind, we worked carefully with HUGO to build a show with a mix of Music Matters' alumni and the next generation of performers.

"Made In Singapore" by HUGO and Zendyll Records drew in over 900 attendees and was the biggest draw of the entire 6-days music festival. Focusing on tying in the right balance of artiste, we made sure there was something for everyone.

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