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To promote hand washing during the early stages of COVID-19, we worked with Lifebuoy and GOODSTUPH to create a unique challenge around handwashing, and we got some of our favourite artists to participate, like Ben Kheng, Taufik Batisah and Preetipls.

The campaign accumulated over 5.5 million views on TikTok with over 1,200 video submissions for the Lifebuoy challenge and had achieved more than 16 million social media impressions for Lifebuoy.

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