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LIFEBUOY
To promote hand washing during the early stages of COVID-19, we worked with Lifebuoy and GOODSTUPH to create a unique challenge around handwashing, and we got some of our favourite artists to participate, like Ben Kheng, Taufik Batisah and Preetipls.
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The campaign accumulated over 5.5 million views on TikTok with over 1,200 video submissions for the Lifebuoy challenge and had achieved more than 16 million social media impressions for Lifebuoy.
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