This video advertises the perks of the US Brand, 5-Hour ENERGY drink shot as it enters the Singapore market.
As this is an energy drink, we naturally thought of a faster paced music with strong beats. We started the music piece with a solid kick drum and helps to drive the song forward. After which, the different layers of instruments slowly comes in and builds up towards the end. For the ‘small shot’ super, we used a smaller sounding sound effect and for the ‘big boost’ super, big drums were used so that it highlights the visuals and shows the contrast between the two.