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Ascendas-Singbridge is a leading sustainable urban and business space solutions provider and knowing this, we wanted the sonic branding to convey a sense of sophistication yet still be impactful. We chose the electric piano as the main instrument as the tone and timbre is sweet and it has a certain roundness to it. There is a small buildup in dynamics towards the end, leading to a big and strong finish as it ends off with a low bass drop. 

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