We worked closely with RRILEY and McCann Singapore to create a set of quirky songs to highlight the ease of Tap & go on buses and trains with Mastercard. We developed, recorded and produced the songs at our studios.
Targeting the Right Eyes
The American Association of National Advertisers featured this campaign as one of the examples of the SeeHer initiative, a movement to achieve accurate portrayals of women in advertising.
The campaign was successful resulting in 94% commuter brand lift, 100+% increase in Mastercard's active transit user base and 60% of commuters would consider using Mastercard on public transport.